Overview

About

wtv. is a leading global virtual events company supporting the world’s largest organisations engage their audiences through Virtual Events, Hybrid Events, Webcasting, Technology Development and a wide range of digital platforms.

wtv. manages projects in over 50 countries in 25 languages for 200+ clients with offices in London, Geneva, Zurich, Frankfurt, Madrid and Hong Kong.
[email protected]

Brand rules

Basic principles

In prose wtv. is always written lowercase followed by a full stop. Except for cases when formatting is stripped (such as in social media posts) wtv. should be in bold. Do not refer to the company as “WTV”, “World Television” or “WTV Global”.

Languages

wtv. uses British spelling in English, the informal tense in Spanish and the formal tense in German. Refer to the website for specific translations of key company phrases and terminology.

Tone of voice

wtv. focuses on addressing the specific needs and interests of our customers and potential customers. Our content and tone of voice direct outward toward these audiences rather than focusing primarily on ourselves.

In writing, whether on social media, the website or external facing documents, the wtv. tone of voice is direct and conversational. The language is relatively casual and always professional. We steer away from using localised slang and phrases that will not understood by a diverse, international audience.

Writing conventions

Style guide

Language

Use ‘S’ spelling (English), not ‘Z’ (American).

Numbers

One to nine spell out;

10 and over use figures;

1,000.00;

100+ (plus always goes after the figure) if indicating more than;

+60% (plus always goes before the figure) if indicating an increase;

percent (spell out in main copy);

% (use in charts, tables, infographics, footnotes, pull-outs and Financial Statements text).

Quotations

Single ‘quotes’ for anything other than direct speech;

Double “quotes” for direct speech only.

Currency

USD 10 million (when referring to denominations in main copy and smaller infographics);

$/£/€ (use in charts, tables and infographics and large pull-out figures).

Countries

Abbreviations (UK/US)

Capitalisation

In titles, only capitalise the first letter of the first word, unless it includes a name. For specific formatting in print documents, see below.

Hyphens

Minimise use of hyphenated words except when there is no alternative. For example, email (not e-mail).

Commas

In line with the AP Style Guide, do not use Oxford commas.

Logo variation

Use logo in white with dark backgrounds:

Logo size

The minimum size of the wtv. logo for print is 30mm except for the business card, which is 10mm wide. For web the minimum width is 80 pixels.

Colours

Main Colours

Text should be written in black or dark grey.

#000000
#242831
#A1A1A1
#FFFFFF

Secondary Colours

#F64B7F to #FF866E CREWSTUDIO

#35C0CD to #7AF7AD STREAMSTUDIO

#FF9031 to #FFCC4C SHARESTUDIO

#1B416D to #33ABFC EVENTSTUDIO

 

When colour is needed but gradient is not possible, use these colours.

#F86A73 PINK

#50D6BD GREEN

#FDA73A YELLOW

#236DA9 BLUE

Typography

Main Font

Montserrat is the font we use in all digital company documents and presentations. This is a clean and clear font that should be used for most communications. If it is not available substitute it for Arial. Documents formatted in Word use Arial.

For specific formatting details for wtv. forms, see the Stationary section in Print Guidelines below.

  • Aa
  • ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    1234567890(,.;:?!$&*)
  • Montserrat
    weight: 300
    Style: light
  • Aa
  • ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    1234567890(,.;:?!$&*)
  • Montserrat
    weight: 500
    Style: Medium

Usage

HTML

1

CSS

1

 

How to use the wtv. brand

Print guidelines

Stationary

Stationery includes letterheads and client facing documents like call sheets, risk assessments, consent forms, etc. The footer should always include: company locations, address, contact details and VAT details.

Stationary specifications:

Font: Arial

Titles: size 20, all caps, bold, aligned left, color: black

Sub-headings: size 16, colour depends on design (black, grey, white)

Secondary sub-headings: usually in forms (e.g. name, contact details…), size 11, all caps, bold, no colon, color: grey

Text: size 11, color: usually dark grey

Footer: size 7, color: grey

Footnotes: size 7, color: black

Logo placement: top right corner, except for proposal cover pages

Logo size: 85px

Business cards

Business cards are ordered by each individual office. Send design requests with updated details to Media Frontier at [email protected] .

When you are ready to print your business cards, do so via the company account on MOO.com using your territory credit card. For further ordering instruction, contact Media Frontier at [email protected] .

Specifications:

Super Cards, paper weight: 400gsm

Square corners

Spot gloss (aka UV spot), not Raised spot

Email signature

Email signatures are an important place to continue the wtv. brand to external contacts and partners. They are set by the G Suite admin and will include the following information:

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Set your email settings so that your signature is attached to all messages. Do not alter your signature or add personalised messages. Make sure your signature is kept up to date and reflects your current position and contact details.

Contact

For questions related to the wtv. brand guidelines and for design and marketing requests, contact [email protected]

STREAMSTUDIO

The world’s webcast platform

Overview

About

STREAMSTUDIO is the most secure and reliable webcast platform in the global market. It is relied on daily by over 100 of the world’s largest companies and organisations. You focus on the presentation, we focus on the delivery.

Core brand elements

Logo

The STREAMSTUDIO logo, should only ever appear in white or inverted black. Do not distort the proportions of the logo. In most cases it should be placed in the top right corner of each page of a document, with the exception of some proposal title pages where the logo is placed in larger format, centred.

This is the main logo in white. Use the white logo on dark and coloured backgrounds:

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Logo variation

Use the black or grey logo on white backgrounds:

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Logo size

The minimum size of the STREAMSTUDIO logo for print is 35mm. For web the minimum width is 80 pixels.

The margin around the logo should be the size of the icon.

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Smart video content creation

Overview

About

CREWSTUDIO is a simple and smart mobile app designed to harness the power of employees or members to create collaborative, authentic video content.

Core brand elements

Logo

In prose, CREWSTUDIO should be written in all caps with studio in bold. When formatting is not possible, CREWSTUDIO is acceptable. In select cases when all caps is not appropriate, the name should be written as CrewStudio.

The CREWSTUDIO logo, should only ever appear in white or inverted black. Do not distort the proportions of the logo. In most cases the logo should be placed in the top right corner of each page of a document, with the exception of some proposal title pages where the logo is placed in larger format, centred.

This is the main logo in white. Use the white logo on dark and coloured backgrounds:

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Logo variation

Use the black or grey logo on white backgrounds:

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Logo size

The minimum size of the CREWSTUDIO logo for print is 35mm. For web the minimum width is 80 pixels.

The margin around the logo should be half the size of the icon.

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Other case studies

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