Barry Callebaut — Focus for Growth

The challenge

Barry Callebaut was preparing to launch Focus for Growth, a significant action plan designed to strengthen business fundamentals and sharpen its leadership in cocoa and chocolate solutions. Communicating a strategy of this scale meant reaching multiple stakeholder groups, from analysts and media to senior leadership and employees, with information that could be complex and detailed

The challenge was to make that strategy clear, engaging and relevant across each audience, while maintaining the consistency and quality expected of a major corporate announcement.

Client: Barry Callebaut
Event Type: Virtual
Location: Barry Callebaut's Zurich headquarters

Objective

To create a compelling communications programme around Focus for Growth that would build understanding and alignment around Barry Callebaut's strategic direction. The programme needed to give leadership a strong voice, make complex business messages easier to engage with, and provide adaptable content for investor, internal, media and social communications.

Our Solution

wtv. developed a suite of interconnected content that gave Focus for Growth a clear visual and editorial identity across channels.

Fourteen executive interviews filmed at Barry Callebaut's Zurich headquarters captured the leadership perspectives behind the plan, with content repurposed across the wider programme. The centrepiece CEO presentation was then produced at the wtv. Zurich Studio, where bespoke scenography and branding were combined with more than 40 animated slides, interviews, b-roll, archive material and motion graphics.

The story was expanded through a leadership fireside chat, an HR transformation explainer and a social launch animation, allowing individual aspects of the strategy to be explored in formats suited to different audiences.

On launch day, wtv. managed live analyst and media conference calls with Q&A through CONNECTSTUDIO.

Outcomes

Brought 14 senior leadership perspectives into the Focus for Growth narrative. Filmed on location in Barry Callebaut headquarters in Zurich over two days

The centerpiece Focus For Growth presentation was rehearsed and recorded at the wtv. Zurich Studio, with section animations prepared in advance. wtv’s creative team led the branding and scenography of the studio presentation producing a high quality visual experience

wtv. edited the main presentation to a tight deadline, weaving together filmed content, animations, interviews, b-roll and archive materials to provide a clear and visually innovative CEO communication

To give further depth to the Barry Callebaut FfG initiative wtv. produced a fireside chat between leadership executives and developed a social media teaser released on the day of the presentation

Analyst and Media Conferences with Q&A were delivered faultlessly on the CONNECTSTUDIO platform

Service Highlight

One strategy, shaped for many audiences. wtv. created a connected content approach in which executive interviews, film, animation and live communications each offered a different way into the Focus for Growth story, while reinforcing one consistent narrative.

CONNECTSTUDIO provided the secure, fully branded environment for Barry Callebaut's live analyst and media conference calls, combining managed technology with expert production support for high-stakes stakeholder communications.

Client Impact

Focus for Growth became more than a single corporate announcement, giving Barry Callebaut a cohesive communications programme that built understanding and alignment around its strategic direction.