bp Alternative EnergyCreative Video
The challenge
bp needed to deliver a succinct, high-impact message to global audiences about its energy transition, which spans solar, wind, ethanol, and innovative technology.
Client: bp Alternative Energy
Event Type: Creative Video Brand Film
Location: Global
Objective
Produce a visually rich brand film entitled "Nature into Energy" that gives a top-level view of bp’s Alternative Energy business.
Our Solution
This clever and creative brand film provides a top-level view of BP’s Alternative Energy business:
- Combined visuals of technology, solar, wind, and ethanol into a high-energy, building crescendo that visually represents the creation of alternative energy
- Designed an original audio bed and sound mix to add depth, drama, and polish throughout the short film
- Ensured all visual and audio assets adhered to BP’s brand guidelines, while creatively pushing the envelope
Outcomes
Delivered a compelling narrative of bp’s energy transition in under two minutes.Film is being showcased globally to promote bp’s Alternative Energy vision.Used dynamic corporate video production and animation services to bring bp’s sustainability story to life.Helped position bp as an innovator in new energy solutions.Platform Highlight
Video and Animated Services
The film leverages the latest in video and animation services for both internal and external sharing, maximising reach and impact through bp's global channels.
Client Impact
The animated explainer successfully communicated bp’s alternative energy vision on a global scale to engage diverse stakeholders and enhance awareness of bp’s transition to renewable energy sources.
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Tags
animated explainer| alternative energy | sustainability | bp brand film | animated corporate video
