bp Purposeful Leadership Film

BP Leadership programme video Hero Image

The challenge

bp set out to highlight the benefits of its Power of Purposeful Leadership Programme to the organisation by sharing authentic leadership perspectives on social, environmental, and leadership issues. Diverse geographic locations made in-person filming difficult, requiring a creative solution to bring leadership voices together in a single short film.

Client: BP
Event Type: Animated Demonstration Video
Location: Global (internal company-wide distribution)

Objective

Produce a unified and dynamic leadership programme video that engages internal audiences, showcases diverse leadership perspectives, and conveys the impact of purposeful leadership in an accessible, memorable way.

Our Solution

wtv. delivered the project by:

Blending filmed and audio interviews of leaders with illustrated animation for a compelling visual narrative.
Using creative animation sequences to connect each leadership perspective, creating a visually arresting and engaging experience.
Crafting a concise script that captures the essence of purposeful leadership and its organisational value.
Adapting the production process to facilitate remote participation, ensuring inclusion of voices from different geographies.

BP leadership programme video supporting image

Outcomes

Successfully communicated multiple complex leadership messages in an accessible, impactful format.

Blended live interviews and animation for a unique and memorable experience.

Overcame geographic barriers, resulting in greater authenticity and inclusion.

Enhanced internal awareness and engagement with bp's Power of Purposeful Leadership programme.

Platform Highlight

Video and Animation Services

The leadership programme video was distributed internally via BP's digital platforms, enabling broad engagement and discussion across the global workforce.

Client Impact

The film increased engagement and understanding of the Power of Purposeful Leadership Programme, inspiring employees across BP and demonstrating the effectiveness of creative video and animation solutions.