To get around these challenges, we chose to use ‘CREWSTUDIO’ a smart video app created to enhance the quality of content filmed via smart-phones. The app includes in-camera functionality e.g. a spirit-level function to help keep the camera straight and an audio monitor to support good quality sound.
A task list in the app creates a step-by-step guide of what to film, when and where. This allowed us to have complete control over the content to ensure we were able to get what we needed and in the correct style and right quality.
The app resulted in not only very high-quality user-generated content but also thought-provoking and authentic content. We were able to bypass any corporate and/or technical jargon and instead deliver a film that was driven by authentic and human thinking and reflection.