The World Games Global Sports Live Streaming
The challenge
The World Games 2025 set out to create an inclusive, real-time sports broadcast for nearly 4,000 athletes from 114 countries, across 34 sports and 256 medal events. The challenge was enabling seamless, live access for a worldwide audience using a single digital destination, marking a pioneering first in multi-platform sports broadcasting.
Client: International World Games Association (IWGA)
Event Type: Global Sports Live Streaming
Location: Chengdu, China and worldwide audience
Objective
To offer global fans unprecedented access to live coverage, replays, and highlights for every event at The World Games 2025, harnessing the latest live streaming technology and setting a new benchmark for reach and engagement.
Our Solution
wtv. in partnership with ISB, powered the official global sports live streaming platform and mobile apps for The World Games 2025 by:
- Building an advanced OTT and mobile streaming solution, enabling reliable live and on-demand access to all Games coverage.
- UI development and platform design with compelling advertising opportunities for event sponsors.
- Native iOS and Android mobile applications.
- Full management of the platform in pre-event, event and post-event phases.
- In-depth audience engagement and streaming analytics for Rights Holders and Event Sponsors.
- Providing uninterrupted, robust streaming across 27 top-tier sports venues, all at Olympic standard.
- Supporting massive global demand with scalable infrastructure and secure streaming technology.
Outcomes
Lifted worldwide viewership by 1.4 million, a record for The World Games.App download figures approximately iOS 95,000, Android 45,700.First comprehensive, live digital access for fans, media, and athletes everywhere.Delivered consistent, high-quality streams for both live events and on-demand highlights.Established a scalable, multi-platform model for the future of international sporting events.Platform Highlight
wtv.’s global sports live streaming platform made every moment of the Games available on any device, combining real-time quality, interactivity, and localisation features for an immersive international audience experience.
We’re proud to have developed a fully customised OTT platform for the global broadcast of The World Games 2025. This end-to-end solution showcases our technical expertise and client-focused approach.
From concept to execution, our team led the entire development process, including:
- Initial scoping and concept workshops
- UX/UI design tailored to the event's identity
- Agile development cycles with weekly progress meetings
- Full technical support and live-event monitoring
In addition to the web platform, we built a native mobile application for iOS and Android markets, offering users the same seamless experience on smartphones and tablets, including live streaming, video-on-demand, schedules, highlights, and multilingual content.
Our platform ensured global reach with worldwide distribution capabilities, including dedicated content delivery and compliance support in China. This enabled localised access and reliable streaming behind the Great Firewall
Client Impact
This collaboration made history by delivering The World Games 2025 to a vastly expanded global audience, showcasing what’s possible with next-generation live streaming technology.
Tags
global sports live streaming| live streaming technology | OTT platform | sports broadcasting | multi-sport event
