HSBC Brand Week connecting a global workforce

The challenge

HSBC set out to unite its global workforce during the third annual Brand Week in September 2024, bridging time zones and cultures between London and Hong Kong while reaching employees worldwide. The challenge was to create a seamless, high-energy hybrid event that reflected the power of the HSBC brand, made a lasting impact, and enabled both live and virtual participation.

Client: HSBC
Event Type: hybrid event production - Global Brand Week
Location: London & Hong Kong with global virtual participation

Objective

Deliver an engaging multi-location hybrid event to connect thousands of HSBC employees with the brand. The event aimed to showcase employees’ integral roles, share leadership stories, and reinforce HSBC’s core messaging through polished video and animation services, demonstrating a new standard in hybrid event production.

Our Solution

wtv. delivered end-to-end hybrid event production with:

Three days of dynamic programming across two global hubs and a virtual platform.
Expert project management, planning, and cross-location coordination.
17 brand-focused sessions, 40+ HSBC leaders, and 16 guest speakers, including external partners like Google, Mastercard, Microsoft, Bloomberg, and McDonald’s.
Creative video and animation services, including daily teaser films produced with CREWSTUDIO, , theme videos for four strategic pillars, and animated assets.
Brand Pop-Up in Hong Kong, amplifying global outreach alongside HSBC's “Life is rarely a straight line” campaign.
Live accessibility services: sign language interpretation, multilingual captioning, and inclusive design elements.
Multi-location live feeds, multi-camera direction, and synchronised stage management.
Post-event highlights and event data for continued engagement and internal communications.
Full ideation, theme development, and speaker coaching to maximise impact and confidence.

Outcomes

Connected more than 2,500 attendees across in-person and online audiences.

Delivered a consistent, high-impact hybrid event production experience over 3 days in London and Hong Kong.

Produced a suite of creative video and animation assets, event teasers, and award graphics.

Enabled inclusive access via accessible production and translation services.

Reinforced HSBC’s position as a connected, people-first global brand.

Platform Highlight

The event’s hybrid production integrated wtv.’s advanced global event streaming infrastructure and professional video and animation services. Branded content, live feeds, and interactive sessions were managed through a secure, scalable platform, ensuring reliability and audience engagement across locations and time zones.

Client Impact

HSBC Brand Week created a landmark internal experience, deepening brand loyalty and energising global teams. wtv.’s hybrid event production and leading video and animation services set a new benchmark for employee engagement at scale, inspiring ongoing collaboration and brand advocacy.