After conducting a deep review of the organisation’s multiple audiences, stakeholders and public audiences we developed an original concept, copy and brand to launch the campaign. We designed and built an intelligent, interactive e-learning platform from scratch to support the roll-out of the campaign, including high-quality animations, testimonial videos, and case study content. We developed editorial messaging and scripting to support the animation and conducted original video production in a number of locations.
The campaign required localisation in African and European countries which included print brochures, outdoor poster campaign creation, display stands and the production of broadcast standard public service announcements (PSAs) in multiple languages. We developed social media toolkits which collated all the media assets and content required to launch the campaign through the organisations extensive reach. We continue to support the Global Fund with an ongoing evolution and extension of the global campaign.uptatem.