Roche Pharma Day – Hybrid

The challenge

Roche needed to host its flagship Pharma Day in London's heart for in-person guests and a remote audience. The event required seamless coordination of hybrid event production to ensure a flawless virtual experience matched with in-room energy. This meant managing live presentation production, enabling remote attendees' interactive participation, and delivering broadcast-level output expected from a leading hybrid events production company.

Client: Roche
Event Type: Hybrid event with webinar streaming
Location: London

Objective

To deliver a world-class Pharma Day experience that united in-room delegates and a global remote audience through an interactive live webinar. Roche tasked wtv. with providing comprehensive webinar production and creative video production services – from audiovisual support at the venue to custom virtual event branding and the integration of live streaming technology. Audience engagement tools were essential, along with technical reliability and ensuring content was archived for post-event access.

Our Solution

wtv. designed and managed the full hybrid event production, coordinating venue staging, audiovisual systems, and the technical broadcast infrastructure. The live event was streamed to a Zoom Webinar platform with a customised registration page, speaker profiles, dynamic titles, and synchronised presentation slides. Interactive features such as Q&A ensured participant engagement. Post-event, wtv. delivered performance analytics and an edited recording for Roche’s internal archive, ensuring long-term value from the content.

Outcomes

End-to-end hybrid event production with on-site and remote audience integration.

Professional live streaming to Zoom Webinar with custom branding, speaker photos, and synchronised slides.

Managed interactive audience features, including live Q&A.

Venue production and staging coordination for a seamless onsite experience.

Delivered post-event analytics and an edited recording for internal use.

Platform Highlight

ZOOM

Zoom powered the seamless live webinar streaming for Roche’s Pharma Day, providing a robust and interactive platform to connect in-room and remote attendees alike. wtv. Integrated features such as a customised registration page, integrated speaker profiles, synchronised slides, and live Q&A tools enhanced audience engagement and interaction. Zoom’s reliable live streaming technology enabled a smooth broadcast experience, ensuring that Roche could easily deliver a high-quality hybrid event to a global audience.

Client Impact

The hybrid format worked seamlessly. The remote participants felt fully included, and the quality of the stream reflected the professionalism Roche wanted to convey.