To produce a film that is stylish, communicative and simple to watch. The idea was to celebrate all things that are SITA – not just about technology but also the people who are behind and drive the technology too.
The concept was to follow one person who represents SITA who walks through an airport talking to the camera in a human and engaging way. The journey feels like one long, flowing take through different scenarios and spaces.
Whilst we follow our person, engaging, descriptive and stylish graphics appear on the screen that provides extra detail. Our presenter pauses occasionally to work with the graphics to ensure all information being portrayed is digestible for the viewer.