UNEP-COPAnimated Film Series

The challenge

UNEP required compelling, informative content to educate global delegates on the pervasive impact of mercury and the international efforts reflected in the Mercury Treaty. The materials needed inspire meaningful conversation, provide rich historical context, and clearly and memorably communicate complex scientific and regulatory issues.

Client: UNEP (United Nations Environment Programme)
Event Type: Animated Film Series for Global Conference
Location: Global (UN Conferences of Parties -COP)

Objective

Create engaging animated films that deliver powerful insights into mercury’s dangers and the global initiatives to mitigate its harm, supporting sustainable environmental governance and international cooperation

Our Solution

wtv. produced a visually unified and creatively compelling film series that included:

A Curtain Raiser film energising audiences with the vision, collaboration, and drive behind the Mercury Treaty, bringing it to life through vivid motion and the distinctive golden fish motif
A Timeline Film narrating over 50 years of shifting global perspectives, supported by evocative images, maps, and facts, illustrating the Treaty’s journey and milestones.
Integration into UNEP’s conference programming and public spaces, amplifying impact through innovative large-scale projections at the UN’s Place des Nations and art installations such as the iconic “drop of Mercury” in Geneva, which attracted thousands of visitors
The films were strategically designed to encourage dialogue beyond formal discussions, creating immersive environments with oceanic visuals and thematic branding that enhanced attendee engagement and public awareness.

Outcomes

The Curtain Raiser film inspired delegates with a clear message of vision and collaboration.

The Timeline Film deepened understanding of decades of progress and challenges.

The animated series became a vital communication asset at UNEP COP, sparking broader engagement.

Large-scale projections and installations fostered an immersive atmosphere, elevating the conference experience and attracting public interest.

Platform Highlight

The animated film series was deployed across conference sessions and in expansive installations, leveraging cutting-edge projection technology to create visual impact and stimulate public and delegate engagement, showcasing wtv.’s expertise in environmental communication through creative video and animated film services.

Client Impact

The films were instrumental in raising awareness about mercury hazards and advancing global cooperation. UNEP’s leadership in environmental policy communication was reinforced through the innovative use of video and animation, illustrating wtv.’s strength in transforming complex global challenges into accessible and compelling narratives.